Google’s vCPM - Target Cost Per Viewable Mil

Target Cost Per Viewable Mil, Google Ads vCPM Explained.

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Google’s vCPM (Target Cost Per Viewable Mil), Mil being latin for 1000 Viewable Impressions is an upgraded bid strategy from CPM. vCPM ensures you only pay when your ads can actually be seen in a viewable position by a user on the Google Display Network.

How vCPM Works

vCPM Bidding lets you set the highest amount you want to pay for each 1,000 viewable ad impressions. The higher your max vCPM bid, the greater the chance that your ad will appear. However, you also have to take into consideration, this will also increase your overall budget, so increase with care.

Ad Placement And Where To Apply Viewable CPM

You can apply Viewable CPM quickly and easily onto an ad group. This will apply to all the Keywords and Placements associated inside the ad group.

Otherwise, you can set it at a Placement level. If you are aware of websites that are bringing you high valued traffic, you can set specific vCPM placement bids for each location.

A Target Cost Per Viewable 1000 Impressions Tip

Target Cost Per Viewable 1000 Impressions have an amazing secret advantage. They will always take up an entire ad space, instead of sharing the space with other Text Ads on Google.

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