Learn About Google Ads

How Google Ads Works.

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Google Ads Is a PPC (Pay-Per-Click) Advertising Platform. It lets advertisers bid for ad spaces to show their ads for their products, services or informational pages, apps and videos to users actively searching for or engaging with related topics. This includes Google’s Search Engine, and The Google Display Network (GDN).

Google Ads Reaches Over 90 Percent Of The Internet's Users

Google Ads uses different campaign types, ad types and bid strategies to help you get in front of your target audience fast. You can choose between manual bid management to automated Smart bidding strategies to help with optimizations. Google Ads uses historical data taken from ads and engagement with your website and business. It will then predict engagement patterns amongst your users to then unlock lower risk and higher return strategies for your campaigns.

How Google Ads Works

 Did you know that the Google Partners Display Network reaches over 90% of the Internet’s users worldwide. The network includes more than 2 million websites, videos, and over 650,000 apps. This is an extremely powerful network to have access to once you know how to use it!

The Google Display Network Targeting Options:

The Targeting options available on the Google Display Network include:

Google Ads Placements:

Google Placements show on its search engine results, partnered websites ad spaces on the GDN, shopping, mobile apps, and YouTube networks.

Google Ads Campaign Types:

The Google Ad Formats:

  • Text
  • Responsive
  • Image
  • App promotion ads
  • Video
  • Product Shopping ads
  • Call-only ads

Google's Bid Strategies And Pricing Models

The pricing models for Google Ads depend a lot on your campaign goals, and also can depend on your experience with the platform itself.

Pay Per Conversion Or Return On Ad Spend With Smart Bidding

The Following Smart bidding strategies become available and continue to perform better when you have recent historical conversion data in your account. The Higher the conversion amount within the last 30 days the better it will perform.

  • Target cost per action (Learn More About CPA).
  • Target return on ad spend (Read More about ROAS).
  • Maximize Conversions (Learn About Maximize Conversions).
  • Maximize Conversion Value (About Maximize Conversion Value bidding)
  • Enhanced cost per click (Read More About ECPC).

Pay Per Click With CPC bidding

  • Maximize Clicks Bids (More About Maximize Clicks).
  • Manual CPC bidding (About Manual CPC).

Paying Per 1000 Impressions and Visibility

  • Target Impression Share (More About Target Impression Share).
  • Cost-per-1,000 impressions (Learn About CPM).
  • Target Cost-per-1,000 Impressions (About tCPM).
  • Target Cost-per-1,000 viewable Impressions (About vCPM).

Pay Per Conversion Or Return On Ad Spend With Smart Bidding

The Google Ads learning Period is usually at least 7 days since your last big change. If you hover over the status column on your campaign, it should tell you how many days remain for that particular campaign’s learning period. If you make additional big changes during this 7 day period it will reset and start again.

Always keep in mind that new or updated Google Ads Campaigns can be a little sporadic with bids while it tests things over this week. Afterwards, this levels out, and performance will become much more consistent.

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